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Travis Hall
May 26, 20232 min read
The Power of Synergy: Cross-Channel Analytics and Multi-Touch Customer Interactions
In today's multifaceted digital landscape, customers no longer follow a linear path to purchase. They may discover your brand on social...
Travis Hall
May 24, 20232 min read
Turning Numbers into Narratives: Custom Reporting and Dashboards for Subscription Businesses
In the era of Big Data, having access to data isn't enough. Businesses need to be able to understand and interpret that data effectively...
Travis Hall
May 22, 20232 min read
Making Every Marketing Dollar Count: A Deep Dive into Attribution Modeling
In today's digital landscape, businesses are leveraging a multitude of marketing channels to reach their target audience. Each channel...
Travis Hall
May 11, 20232 min read
Revenue Retention Analysis: The Key to Unlocking Growth and Improvement Opportunities
In today's competitive business landscape, retaining customers and generating recurring revenue is a critical component of a company's...
Travis Hall
May 4, 20232 min read
Cohort Analysis: A Powerful Tool for Understanding Customer Behavior Over Time in Subscription-Based
In the rapidly evolving world of subscription businesses, understanding customer behavior is paramount. One of the most potent tools at...
Travis Hall
May 3, 20232 min read
Diving Deep: An Introduction to Deep Level Analytics for Subscription Businesses
The subscription business model has been gaining significant traction in recent years, thanks to its predictable revenue stream and high...
Travis Hall
Apr 28, 20233 min read
What to Expect When Working with a Data Consultant
Businesses of all sizes are looking to harness the power of data to make informed decisions and drive growth. For many, this means...
Travis Hall
Apr 27, 20232 min read
How E-commerce Companies Can Leverage Store Analytics for Success
In the highly competitive world of e-commerce, understanding and capitalizing on consumer trends is essential for success. Store...
Travis Hall
Apr 26, 20234 min read
Data-Driven Billboard Marketing: Unlocking the Potential of Outdoor Advertising
In the digital age, leveraging data and analytics can help businesses optimize their marketing efforts across various channels, including...
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