Analytics

NEWS & UPDATES

Real-Time Analytics: Unlocking the Power of Instant Insights for Your Business

Travis Hall

Jul 6, 20232 min read

Real-Time Analytics: Unlocking the Power of Instant Insights for Your Business

In the dynamic world of business, speed and timely decision-making are crucial for success. Recognizing this, Dataliciton places a...

Demystifying Artificial Intelligence and Machine Learning in Data Analytics

Travis Hall

Jun 30, 20232 min read

Demystifying Artificial Intelligence and Machine Learning in Data Analytics

Artificial intelligence (AI) and machine learning (ML) have established themselves as significant pillars of modern technological...

Customer Service Excellence: Key Metrics for Small Business

Travis Hall

Jun 5, 20233 min read

Customer Service Excellence: Key Metrics for Small Business

In today's competitive business environment, having excellent customer service can be the differential factor that propels a small...

The Power of Synergy: Cross-Channel Analytics and Multi-Touch Customer Interactions

Travis Hall

May 26, 20232 min read

The Power of Synergy: Cross-Channel Analytics and Multi-Touch Customer Interactions

In today's multifaceted digital landscape, customers no longer follow a linear path to purchase. They may discover your brand on social...

Turning Numbers into Narratives: Custom Reporting and Dashboards for Subscription Businesses

Travis Hall

May 24, 20232 min read

Turning Numbers into Narratives: Custom Reporting and Dashboards for Subscription Businesses

In the era of Big Data, having access to data isn't enough. Businesses need to be able to understand and interpret that data effectively...

Making Every Marketing Dollar Count: A Deep Dive into Attribution Modeling

Travis Hall

May 22, 20232 min read

Making Every Marketing Dollar Count: A Deep Dive into Attribution Modeling

In today's digital landscape, businesses are leveraging a multitude of marketing channels to reach their target audience. Each channel...

Revenue Retention Analysis: The Key to Unlocking Growth and Improvement Opportunities

Travis Hall

May 11, 20232 min read

Revenue Retention Analysis: The Key to Unlocking Growth and Improvement Opportunities

In today's competitive business landscape, retaining customers and generating recurring revenue is a critical component of a company's...

Customer Segmentation: The Key to Identifying High-Value Subscriber Groups

Travis Hall

May 10, 20232 min read

Customer Segmentation: The Key to Identifying High-Value Subscriber Groups

In the world of subscription-based businesses, not all customers are created equal. Some bring more value to your business than others,...

Sentiment Analysis to Gauge Customer Satisfaction and Address Pain Points

Travis Hall

May 9, 20232 min read

Sentiment Analysis to Gauge Customer Satisfaction and Address Pain Points

In the age of social media and instant feedback, understanding customer sentiment is crucial for businesses looking to improve their...

Unlocking High-Value Subscriber Groups: A Guide to Customer Segmentation

Travis Hall

May 5, 20232 min read

Unlocking High-Value Subscriber Groups: A Guide to Customer Segmentation

When it comes to subscription businesses, understanding your customer base is essential for success. Customer segmentation is a powerful...

Cohort Analysis: A Powerful Tool for Understanding Customer Behavior Over Time in Subscription-Based

Travis Hall

May 4, 20232 min read

Cohort Analysis: A Powerful Tool for Understanding Customer Behavior Over Time in Subscription-Based

In the rapidly evolving world of subscription businesses, understanding customer behavior is paramount. One of the most potent tools at...

Unlocking the Power of Subscription Models: Key Metrics to Track for Success

Travis Hall

May 2, 20233 min read

Unlocking the Power of Subscription Models: Key Metrics to Track for Success

The subscription business model has become increasingly popular across various industries, from software and streaming services to meal...

Key Metrics and Best Practices for Small Business Success

Travis Hall

May 1, 20232 min read

Key Metrics and Best Practices for Small Business Success

For small businesses, monitoring the right metrics and implementing best practices can be the difference between stagnation and growth....

What to Expect When Working with a Data Consultant

Travis Hall

Apr 28, 20233 min read

What to Expect When Working with a Data Consultant

Businesses of all sizes are looking to harness the power of data to make informed decisions and drive growth. For many, this means...

How E-commerce Companies Can Leverage Store Analytics for Success

Travis Hall

Apr 27, 20232 min read

How E-commerce Companies Can Leverage Store Analytics for Success

In the highly competitive world of e-commerce, understanding and capitalizing on consumer trends is essential for success. Store...

Data-Driven Billboard Marketing: Unlocking the Potential of Outdoor Advertising

Travis Hall

Apr 26, 20234 min read

Data-Driven Billboard Marketing: Unlocking the Potential of Outdoor Advertising

In the digital age, leveraging data and analytics can help businesses optimize their marketing efforts across various channels, including...

Harnessing the Power of Analytics for Brick-and-Mortar Retail

Travis Hall

Apr 25, 20232 min read

Harnessing the Power of Analytics for Brick-and-Mortar Retail

In the age of e-commerce, brick-and-mortar retail stores face increasing pressure to deliver an exceptional customer experience to remain...

Navigating False Positives in Data Analysis: Tips to Ensure Accurate Insights

Travis Hall

Apr 24, 20233 min read

Navigating False Positives in Data Analysis: Tips to Ensure Accurate Insights

Data analysis is a powerful tool that can help businesses make informed decisions and drive growth. However, it is not without its...

Unlocking the Power of Data: How to Leverage Data Analysts as Consultants for Your Business

Travis Hall

Apr 21, 20233 min read

Unlocking the Power of Data: How to Leverage Data Analysts as Consultants for Your Business

Data has become an essential asset for businesses, driving informed decision-making and competitive advantage. While many organizations...

What to Communicate at a Board Meeting: A Marketing Perspective

Travis Hall

Apr 19, 20234 min read

What to Communicate at a Board Meeting: A Marketing Perspective

Board meetings are crucial for keeping key stakeholders informed about a company's performance and strategy. As a marketing professional,...