Analytics 2/3

NEWS & UPDATES

A Marketer's Guide to Reading and Understanding a P&L

Travis Hall

Apr 18, 20234 min read

A Marketer's Guide to Reading and Understanding a P&L

As a marketer, understanding a Profit and Loss (P&L) statement is essential for making informed decisions that align with your company's...

Leading a Data-Driven Team: A Manager's Guide to Success in Data Analytics

Travis Hall

Apr 17, 20233 min read

Leading a Data-Driven Team: A Manager's Guide to Success in Data Analytics

As businesses increasingly rely on data analytics to inform decision-making and drive growth, managers must adapt their leadership...

Attribution Modeling: The Key to Effective Marketing Strategies

Travis Hall

Apr 15, 20233 min read

Attribution Modeling: The Key to Effective Marketing Strategies

Attribution modeling is a critical component of modern marketing strategies, as it helps businesses understand the impact of various...

Expanding Your Reach: A Guide to Measuring and Growing Your Total Addressable Market

Travis Hall

Apr 13, 20233 min read

Expanding Your Reach: A Guide to Measuring and Growing Your Total Addressable Market

Total Addressable Market (TAM) is a critical metric for businesses aiming to understand their potential revenue opportunities in a given...

The Importance of Data-Driven Decision Making in Businesses: Real-Life Examples Plus Tools to Use!

Travis Hall

Apr 12, 20233 min read

The Importance of Data-Driven Decision Making in Businesses: Real-Life Examples Plus Tools to Use!

In today's fast-paced and competitive business environment, making informed and data-driven decisions is more critical than ever....

Measuring Churn and Establishing Benchmarks for Software Companies: Practical Tips to Improve Retent

Travis Hall

Apr 7, 20234 min read

Measuring Churn and Establishing Benchmarks for Software Companies: Practical Tips to Improve Retent

As a software company, one of your primary concerns is customer retention. Churn rate, the percentage of customers who leave your service...

Essential Metrics for Leadership Teams in SMBs: A Data-Driven Approach to Success

Travis Hall

Apr 6, 20232 min read

Essential Metrics for Leadership Teams in SMBs: A Data-Driven Approach to Success

Effective leadership is crucial to the success of small and medium-sized businesses (SMBs). A leadership team must be able to make...

Google Analytics 4: A Comprehensive Guide to the Next Generation of Analytics

Travis Hall

Apr 5, 20233 min read

Google Analytics 4: A Comprehensive Guide to the Next Generation of Analytics

Google Analytics 4 (GA4) is the latest iteration of Google's popular web analytics platform, designed to help businesses and individuals...

Embracing Power BI: A Comprehensive Guide to Effective Data Visualization

Travis Hall

Apr 4, 20232 min read

Embracing Power BI: A Comprehensive Guide to Effective Data Visualization

Microsoft Power BI is a versatile business intelligence tool that enables users to transform raw data into meaningful insights through...

Tableau: A Comprehensive Guide to Visualizing Your Data

Travis Hall

Apr 3, 20233 min read

Tableau: A Comprehensive Guide to Visualizing Your Data

Tableau is a powerful data visualization tool that has become an indispensable asset for businesses and individuals seeking to make sense...

Mastering Google Ads: Optimizing Your Campaigns

Travis Hall

Apr 2, 20234 min read

Mastering Google Ads: Optimizing Your Campaigns

In the digital age, advertising has evolved significantly, and Google Ads (formerly known as Google AdWords) has become a cornerstone of...

Why You Should Hire a Business Analyst Consultant: Unlocking Your Organization's Potential

Travis Hall

Apr 1, 20232 min read

Why You Should Hire a Business Analyst Consultant: Unlocking Your Organization's Potential

In today's fast-paced business environment, staying competitive and making informed decisions are more critical than ever. A business...

Understanding Customer Acquisition Cost for Small Businesses

Travis Hall

Mar 31, 20232 min read

Understanding Customer Acquisition Cost for Small Businesses

Customer Acquisition Cost (CAC) is a crucial metric for small businesses, as it provides insight into the effectiveness of marketing and...

The Importance of Data Integrity and Vetting Your Data Vendors

Travis Hall

Mar 30, 20232 min read

The Importance of Data Integrity and Vetting Your Data Vendors

In today's data-driven world, businesses rely heavily on accurate and consistent information to make informed decisions. Data integrity...

Insights-as-a-Service: The Next Big Thing in Analytics

Travis Hall

Mar 29, 20233 min read

Insights-as-a-Service: The Next Big Thing in Analytics

The world of analytics is constantly evolving, and businesses are always looking for innovative ways to harness the power of data to gain...

Unlocking Customer Value: Using Analytics to Calculate CPL and LTV

Travis Hall

Mar 28, 20233 min read

Unlocking Customer Value: Using Analytics to Calculate CPL and LTV

Using Analytics to Calculate CPL and LTV

Travis Hall

Mar 26, 20232 min read

What is Descriptive Analytics?

Understanding what has happened by analyzing and interpreting large data sets. Descriptive analytics is the foundational level of data...

How to Lead your organization with data driven decisions

Travis Hall

Mar 26, 20232 min read

How to Lead your organization with data driven decisions

A culture that values data, values growth. Leading your organization with data-driven decisions involves creating a culture that values...

Travis Hall

Mar 19, 20232 min read

What is Predictive Analytics?

How to focus on forecasting future outcomes or events by analyzing historical data and identifying patterns and trends. Predictive...

Tracking Annual Recurring Revenue and Retention for Software Companies: Best Practices for Success

Travis Hall

Mar 8, 20232 min read

Tracking Annual Recurring Revenue and Retention for Software Companies: Best Practices for Success

Annual Recurring Revenue (ARR) and customer retention are critical metrics for software-as-a-service (SaaS) companies to measure and...