Google

NEWS & UPDATES

Travis Hall

Apr 15, 20233 min read

Attribution Modeling: The Key to Effective Marketing Strategies

Attribution modeling is a critical component of modern marketing strategies, as it helps businesses understand the impact of various...

Travis Hall

Apr 6, 20232 min read

Essential Metrics for Leadership Teams in SMBs: A Data-Driven Approach to Success

Effective leadership is crucial to the success of small and medium-sized businesses (SMBs). A leadership team must be able to make...

Travis Hall

Apr 5, 20233 min read

Google Analytics 4: A Comprehensive Guide to the Next Generation of Analytics

Google Analytics 4 (GA4) is the latest iteration of Google's popular web analytics platform, designed to help businesses and individuals...

Travis Hall

Apr 2, 20234 min read

Mastering Google Ads: Optimizing Your Campaigns

In the digital age, advertising has evolved significantly, and Google Ads (formerly known as Google AdWords) has become a cornerstone of...