Marketing

NEWS & UPDATES

Making Every Marketing Dollar Count: A Deep Dive into Attribution Modeling

Travis Hall

May 22, 20232 min read

Making Every Marketing Dollar Count: A Deep Dive into Attribution Modeling

In today's digital landscape, businesses are leveraging a multitude of marketing channels to reach their target audience. Each channel...

Predictive Analytics for Proactive Customer Retention and Personalized Offers

Travis Hall

May 15, 20232 min read

Predictive Analytics for Proactive Customer Retention and Personalized Offers

In today's competitive business landscape, retaining customers and maintaining their loyalty is more critical than ever. With the vast...

Customer Lifetime Profitability: A Guide to Prioritizing Resources and Marketing Efforts

Travis Hall

May 12, 20232 min read

Customer Lifetime Profitability: A Guide to Prioritizing Resources and Marketing Efforts

In an increasingly competitive business landscape, understanding and optimizing customer lifetime profitability (CLP) is essential for...

Revenue Retention Analysis: The Key to Unlocking Growth and Improvement Opportunities

Travis Hall

May 11, 20232 min read

Revenue Retention Analysis: The Key to Unlocking Growth and Improvement Opportunities

In today's competitive business landscape, retaining customers and generating recurring revenue is a critical component of a company's...

Sentiment Analysis to Gauge Customer Satisfaction and Address Pain Points

Travis Hall

May 9, 20232 min read

Sentiment Analysis to Gauge Customer Satisfaction and Address Pain Points

In the age of social media and instant feedback, understanding customer sentiment is crucial for businesses looking to improve their...

Unlocking High-Value Subscriber Groups: A Guide to Customer Segmentation

Travis Hall

May 5, 20232 min read

Unlocking High-Value Subscriber Groups: A Guide to Customer Segmentation

When it comes to subscription businesses, understanding your customer base is essential for success. Customer segmentation is a powerful...

Cohort Analysis: A Powerful Tool for Understanding Customer Behavior Over Time in Subscription-Based

Travis Hall

May 4, 20232 min read

Cohort Analysis: A Powerful Tool for Understanding Customer Behavior Over Time in Subscription-Based

In the rapidly evolving world of subscription businesses, understanding customer behavior is paramount. One of the most potent tools at...

Unlocking the Power of Subscription Models: Key Metrics to Track for Success

Travis Hall

May 2, 20233 min read

Unlocking the Power of Subscription Models: Key Metrics to Track for Success

The subscription business model has become increasingly popular across various industries, from software and streaming services to meal...

Key Metrics and Best Practices for Small Business Success

Travis Hall

May 1, 20232 min read

Key Metrics and Best Practices for Small Business Success

For small businesses, monitoring the right metrics and implementing best practices can be the difference between stagnation and growth....

What to Expect When Working with a Data Consultant

Travis Hall

Apr 28, 20233 min read

What to Expect When Working with a Data Consultant

Businesses of all sizes are looking to harness the power of data to make informed decisions and drive growth. For many, this means...

How E-commerce Companies Can Leverage Store Analytics for Success

Travis Hall

Apr 27, 20232 min read

How E-commerce Companies Can Leverage Store Analytics for Success

In the highly competitive world of e-commerce, understanding and capitalizing on consumer trends is essential for success. Store...

Data-Driven Billboard Marketing: Unlocking the Potential of Outdoor Advertising

Travis Hall

Apr 26, 20234 min read

Data-Driven Billboard Marketing: Unlocking the Potential of Outdoor Advertising

In the digital age, leveraging data and analytics can help businesses optimize their marketing efforts across various channels, including...

What to Communicate at a Board Meeting: A Marketing Perspective

Travis Hall

Apr 19, 20234 min read

What to Communicate at a Board Meeting: A Marketing Perspective

Board meetings are crucial for keeping key stakeholders informed about a company's performance and strategy. As a marketing professional,...

A Marketer's Guide to Reading and Understanding a P&L

Travis Hall

Apr 18, 20234 min read

A Marketer's Guide to Reading and Understanding a P&L

As a marketer, understanding a Profit and Loss (P&L) statement is essential for making informed decisions that align with your company's...

Attribution Modeling: The Key to Effective Marketing Strategies

Travis Hall

Apr 15, 20233 min read

Attribution Modeling: The Key to Effective Marketing Strategies

Attribution modeling is a critical component of modern marketing strategies, as it helps businesses understand the impact of various...

Expanding Your Reach: A Guide to Measuring and Growing Your Total Addressable Market

Travis Hall

Apr 13, 20233 min read

Expanding Your Reach: A Guide to Measuring and Growing Your Total Addressable Market

Total Addressable Market (TAM) is a critical metric for businesses aiming to understand their potential revenue opportunities in a given...

The Importance of Data-Driven Decision Making in Businesses: Real-Life Examples Plus Tools to Use!

Travis Hall

Apr 12, 20233 min read

The Importance of Data-Driven Decision Making in Businesses: Real-Life Examples Plus Tools to Use!

In today's fast-paced and competitive business environment, making informed and data-driven decisions is more critical than ever....

Measuring Churn and Establishing Benchmarks for Software Companies: Practical Tips to Improve Retent

Travis Hall

Apr 7, 20234 min read

Measuring Churn and Establishing Benchmarks for Software Companies: Practical Tips to Improve Retent

As a software company, one of your primary concerns is customer retention. Churn rate, the percentage of customers who leave your service...

Essential Metrics for Leadership Teams in SMBs: A Data-Driven Approach to Success

Travis Hall

Apr 6, 20232 min read

Essential Metrics for Leadership Teams in SMBs: A Data-Driven Approach to Success

Effective leadership is crucial to the success of small and medium-sized businesses (SMBs). A leadership team must be able to make...

Google Analytics 4: A Comprehensive Guide to the Next Generation of Analytics

Travis Hall

Apr 5, 20233 min read

Google Analytics 4: A Comprehensive Guide to the Next Generation of Analytics

Google Analytics 4 (GA4) is the latest iteration of Google's popular web analytics platform, designed to help businesses and individuals...