Travis Hall
People Power: HR Metrics Crucial for Small Business Success
In the realm of business success, people undoubtedly are your most valuable asset. For small businesses, in particular, the importance of...
top of page
NEWS & UPDATES
Search
Travis Hall
Jun 7, 20232 min read
Understanding Your Market: Competitive Analysis Metrics for Small Business Success
As a small business owner, there's no doubt that you're constantly seeking to grow and excel in your market niche. To achieve this, you...
Travis Hall
Jun 5, 20233 min read
Customer Service Excellence: Key Metrics for Small Business
In today's competitive business environment, having excellent customer service can be the differential factor that propels a small...
Travis Hall
May 24, 20232 min read
Turning Numbers into Narratives: Custom Reporting and Dashboards for Subscription Businesses
In the era of Big Data, having access to data isn't enough. Businesses need to be able to understand and interpret that data effectively...
Travis Hall
May 9, 20232 min read
Sentiment Analysis to Gauge Customer Satisfaction and Address Pain Points
In the age of social media and instant feedback, understanding customer sentiment is crucial for businesses looking to improve their...
Travis Hall
May 2, 20233 min read
Unlocking the Power of Subscription Models: Key Metrics to Track for Success
The subscription business model has become increasingly popular across various industries, from software and streaming services to meal...
Travis Hall
May 1, 20232 min read
Key Metrics and Best Practices for Small Business Success
For small businesses, monitoring the right metrics and implementing best practices can be the difference between stagnation and growth....
Travis Hall
Apr 28, 20233 min read
What to Expect When Working with a Data Consultant
Businesses of all sizes are looking to harness the power of data to make informed decisions and drive growth. For many, this means...
Travis Hall
Apr 27, 20232 min read
How E-commerce Companies Can Leverage Store Analytics for Success
In the highly competitive world of e-commerce, understanding and capitalizing on consumer trends is essential for success. Store...
Travis Hall
Apr 26, 20234 min read
Data-Driven Billboard Marketing: Unlocking the Potential of Outdoor Advertising
In the digital age, leveraging data and analytics can help businesses optimize their marketing efforts across various channels, including...
Travis Hall
Apr 25, 20232 min read
Harnessing the Power of Analytics for Brick-and-Mortar Retail
In the age of e-commerce, brick-and-mortar retail stores face increasing pressure to deliver an exceptional customer experience to remain...
Travis Hall
Apr 24, 20233 min read
Navigating False Positives in Data Analysis: Tips to Ensure Accurate Insights
Data analysis is a powerful tool that can help businesses make informed decisions and drive growth. However, it is not without its...
Travis Hall
Apr 21, 20233 min read
Unlocking the Power of Data: How to Leverage Data Analysts as Consultants for Your Business
Data has become an essential asset for businesses, driving informed decision-making and competitive advantage. While many organizations...
Travis Hall
Apr 20, 20232 min read
The Human Touch: Why People, Not More Software, Are the Key to Effective Data Analysis
In today's data-driven world, businesses are constantly seeking new software and tools to help them make sense of the vast amounts of...
Travis Hall
Apr 18, 20234 min read
A Marketer's Guide to Reading and Understanding a P&L
As a marketer, understanding a Profit and Loss (P&L) statement is essential for making informed decisions that align with your company's...
Travis Hall
Apr 17, 20233 min read
Leading a Data-Driven Team: A Manager's Guide to Success in Data Analytics
As businesses increasingly rely on data analytics to inform decision-making and drive growth, managers must adapt their leadership...
Travis Hall
Apr 13, 20233 min read
Expanding Your Reach: A Guide to Measuring and Growing Your Total Addressable Market
Total Addressable Market (TAM) is a critical metric for businesses aiming to understand their potential revenue opportunities in a given...
Travis Hall
Apr 12, 20233 min read
The Importance of Data-Driven Decision Making in Businesses: Real-Life Examples Plus Tools to Use!
In today's fast-paced and competitive business environment, making informed and data-driven decisions is more critical than ever....
Travis Hall
Mar 31, 20232 min read
Understanding Customer Acquisition Cost for Small Businesses
Customer Acquisition Cost (CAC) is a crucial metric for small businesses, as it provides insight into the effectiveness of marketing and...
Travis Hall
Mar 8, 20232 min read
Tracking Annual Recurring Revenue and Retention for Software Companies: Best Practices for Success
Annual Recurring Revenue (ARR) and customer retention are critical metrics for software-as-a-service (SaaS) companies to measure and...
bottom of page