by ECC Admin | Aug 13, 2026 | Episode
From racetracks to revenue—what the Indy 500 teaches us about testing and growth. In this episode, John and Travis connect the high-stakes world of racing to the high-reward world of business testing. They unpack how A/B testing, experimentation, and a willingness to...
by ECC Admin | Aug 13, 2026 | Episode
Sales growth isn’t luck—it’s process, story, and strategy. In this episode, John and Travis break down how a structured sales process can drive predictable growth. They explore the role of storytelling, relationship-building, and data-driven...
by ECC Admin | Aug 13, 2026 | Episode
Going up market isn’t just a sales strategy—it’s a shift in how you execute. In this episode, John and Travis explore what it really takes to pursue larger deals, from refining your value proposition to navigating the emotional dynamics of enterprise...
by ECC Admin | Aug 13, 2026 | Episode
Turn education into engagement with online academies. In this episode, John and Travis dive into how training programs and certification tools can boost customer loyalty, improve user experience, and drive smarter sales. From gathering feedback to measuring...
by ECC Admin | Aug 13, 2026 | Episode
Prioritize what matters with a smarter decision-making framework. In this episode, John and Travis break down the ICE framework—Impact, Confidence, and Ease—as a tool for cutting through the noise and choosing the right initiatives. Learn how to quantify decisions,...
by ECC Admin | Aug 13, 2026 | Episode
Build trust, raise smarter, and forecast with confidence. This episode unpacks the metrics and mindsets that matter most for startup success—especially when navigating board relationships and reporting. John and Travis explore forecast accuracy, the Rule of 40, CAC,...