Custom Software Built Around Your Business
Straight Talk on Leadership, Faith, Data, and What It Takes to Scale
Every episode of the Dataliction podcast is a conversation with founders, operators, and leaders who are using data and technology to build better businesses. Listen on Spotify and Apple Podcasts, or watch the full episode on YouTube.
Latest Episodes
Practical insights on leadership, data, custom software, and the infrastructure decisions that define how growth-stage companies scale.
#28 – Channel Partnerships: How Aligned Brands Unlock Bigger Wins Together
Channel partnerships aren’t just a growth hack—they’re a growth engine. In this episode, John shares how a single partnership helped close a major deal and how collaboration with the right partners can increase pipeline, lower acquisition costs, and build lasting credibility. With practical tips on testing partnerships, defining ICPs, and creating mutual value, this episode […]
#27 – Reviewing HubSpot’s Ultimate Guide to Growth Marketing: What’s Gold, What’s Gray, and What To Actually Do
Not all marketing guides are created equal. In this episode, John and Travis review HubSpot’s ultimate guide to growth marketing—breaking down what’s useful, what’s overwhelming, and how to turn theory into action. They cover CRM strategy, customer retention, communication pillars, and the importance of testing your way to better results. If you’re trying to scale […]
#26 – Why Teams Beat Stars: The Hidden Advantage of Scalable Leadership
Great teams beat great individuals—every time. In this episode, John and Travis unpack what makes teams thrive, from self-care and leadership to recruitment and long-term talent strategy. With lessons drawn from both business and sports, they share practical ways leaders can step back, protect their teams, and build systems that scale. Chapters 02:40 – Team […]
#25 – Beating the Odds: How to Break Growth Plateaus and Scale With Strategy
Most businesses stall—not because of the market, but because of what happens inside the company. In this episode, John and Travis share the story of Dataliction and reflect on what it really takes to scale. From leadership and team alignment to the power of data-driven decisions, this is a transparent conversation about what breaks, what […]
#24 – From Moments to Momentum: Using Events to Drive Marketing, Loyalty, and Long-Term Growth
The ROI of in-person events goes far beyond the room. In this episode, John shares why user events are one of the most powerful tools for growth—boosting customer retention, energizing teams, and creating lasting connections. From overcoming fear to crafting proposals that win support, this conversation lays out a practical roadmap for planning events that […]
#23 – Leading from the Front: How Owning Mistakes Builds Trust and Buy-In
Real leadership shows up when things go wrong. In this episode, John and Travis explore the power of owning mistakes and how accountability builds trust, strengthens teams, and deepens customer relationships. Through real stories and practical frameworks, they show how humility and responsibility can transform failures into defining leadership moments. Chapters 05:12 – The Importance […]