Custom Software Built Around Your Business
Straight Talk on Leadership, Faith, Data, and What It Takes to Scale
Every episode of the Dataliction podcast is a conversation with founders, operators, and leaders who are using data and technology to build better businesses. Listen on Spotify and Apple Podcasts, or watch the full episode on YouTube.
Latest Episodes
Practical insights on leadership, data, custom software, and the infrastructure decisions that define how growth-stage companies scale.
#22 – Reviewing Zapier’s AI Tactics Guide: What Works, What Doesn’t, and What You Should Actually Do
AI can accelerate your business—but only if you know where it actually works. In this episode, John and Travis take a grounded look at Zapier’s AI and automation tactics, unpacking the real opportunities and real risks of applying AI in business. They explore automation vs. personalization, onboarding workflows, sales feedback loops, and why caution is […]
#21 – Leading Through Growth: How to Adapt Your Style for Different Personality Types
Great leadership starts with knowing who you’re leading. In this episode, John and Travis explore how tools like the DISC profile and Enneagram can help leaders understand their team members more deeply. Through personal stories and practical frameworks, they break down how adapting leadership styles to different personality types can improve communication, strengthen relationships, and […]
#20 – Building Marketing Campaigns That Actually Work: Ads, Attribution & Always Adding Value
Simplify your marketing. Amplify your results. In this episode, John explores the power of data-driven marketing—covering everything from artificial advancement and pricing transparency to multi-touch attribution and value-first campaigns. He breaks down what makes marketing actually work, how to track what matters, and why simplicity is often the most overlooked strategy for customer engagement and […]
#19 – The 15-Minute Email That Changes Everything: Team Updates, Board Reports, and Better Meetings
Presence, planning, and communication—three keys to team momentum. In this episode, John and Travis unpack how being present in conversations, sending weekly email updates, and celebrating wins can transform team culture. He explores how reflection boosts productivity, how to tackle roadblocks head-on, and how AI tools can streamline internal updates. Whether you lead a growing […]
#18 – From Test to Invest: How to Use Data Spikes Without Losing Momentum
From racetracks to revenue—what the Indy 500 teaches us about testing and growth. In this episode, John and Travis connect the high-stakes world of racing to the high-reward world of business testing. They unpack how A/B testing, experimentation, and a willingness to fail are essential ingredients for sustainable growth. With real stories and a clear […]
#17 – Sales Process Fundamentals
Sales growth isn’t luck—it’s process, story, and strategy. In this episode, John and Travis break down how a structured sales process can drive predictable growth. They explore the role of storytelling, relationship-building, and data-driven decision-making throughout the sales journey. With real examples and practical steps, this conversation is a roadmap for aligning your team, improving […]