Custom Software Built Around Your Business
Straight Talk on Leadership, Faith, Data, and What It Takes to Scale
Every episode of the Dataliction podcast is a conversation with founders, operators, and leaders who are using data and technology to build better businesses. Listen on Spotify and Apple Podcasts, or watch the full episode on YouTube.
Latest Episodes
Practical insights on leadership, data, custom software, and the infrastructure decisions that define how growth-stage companies scale.
#16 – How to Increase Annual Contract Value (ACV)
Going up market isn’t just a sales strategy—it’s a shift in how you execute. In this episode, John and Travis explore what it really takes to pursue larger deals, from refining your value proposition to navigating the emotional dynamics of enterprise sales. They dive into the power of upselling, how travel and community shape business […]
#15 – Deepening Customer Value Through Online Academies and Ongoing Training
Turn education into engagement with online academies. In this episode, John and Travis dive into how training programs and certification tools can boost customer loyalty, improve user experience, and drive smarter sales. From gathering feedback to measuring engagement, they walk through the key steps for building an effective academy. If you’re looking to scale customer […]
#14 – A Framework for Smarter Decisions
Prioritize what matters with a smarter decision-making framework. In this episode, John and Travis break down the ICE framework—Impact, Confidence, and Ease—as a tool for cutting through the noise and choosing the right initiatives. Learn how to quantify decisions, align your team, and track outcomes that lead to real business results. Whether you’re leading strategy […]
#13 – Forecast Accuracy and Board Metrics
Build trust, raise smarter, and forecast with confidence. This episode unpacks the metrics and mindsets that matter most for startup success—especially when navigating board relationships and reporting. John and Travis explore forecast accuracy, the Rule of 40, CAC, sales cycle insights, and why trust is just as critical as growth. If you’re scaling and need […]
#12 – Stage 5 — Part 1 ($10M–$20M) – Market Leadership: Expanding Brand, Products, and Influence
Harness user conferences to fuel your next stage of growth. In this episode, we explore the strategies that help businesses scale from $10M to $20M in revenue—highlighting how events like user conferences can strengthen customer relationships, drive adoption, and boost employee morale. You’ll learn how to align events with your broader growth goals, track the […]
#11 – Growth Stage 4 ($5M–$10M) – The Growth Engine: Building Teams and Systems for Scale
Scale smarter by investing in people, systems, and leadership. In this episode, we explore the unique challenges of growing from $5M to $10M in revenue—where success depends not just on data, but on the team behind it. Learn how to hire key leadership, build accountability, balance relational dynamics with hard metrics, and lead through both […]