Custom Software Built Around Your Business
Straight Talk on Leadership, Faith, Data, and What It Takes to Scale
Every episode of the Dataliction podcast is a conversation with founders, operators, and leaders who are using data and technology to build better businesses. Listen on Spotify and Apple Podcasts, or watch the full episode on YouTube.
Latest Episodes
Practical insights on leadership, data, custom software, and the infrastructure decisions that define how growth-stage companies scale.
#8 – Growth Stage 1 ($0–$1M) – Building Your Foundation: From Idea to First Customer
Navigate the essential stages of startup growth with a focus on what truly matters. This episode dives into validating demand, building a minimal viable product, and tracking the right metrics to ensure sustainable growth. Learn how to understand customer acquisition costs, avoid the dangers of premature scaling, and use customer feedback to refine your product […]
#7 – Cross-Department Data Synergy: How to Break Down Silos & Foster Collaboration
Break down data silos to unlock true collaboration and organizational growth. In this episode, we explore how silos limit decision-making, stall innovation, and create misalignment across teams. Learn how to foster a shared mission, align incentives, and make data more accessible across departments. With real-world nonprofit examples and practical steps for enhancing team dynamics, this […]
#6 – Data Storytelling: Presenting Insights That Drive Action
Explore the critical role of storytelling in data presentation. Data alone isn’t enough to drive action—it must be framed within a compelling narrative that resonates with your audience. This episode dives into what makes storytelling effective, from understanding your audience and creating urgency to connecting data with human emotion. You’ll also learn why internal storytelling […]
#5 – Data for Small Businesses: You Don’t Need Big Budgets to Be Smart
Tracking the right data can transform a small business—no massive budget required. This episode breaks down practical, cost-effective ways to start using data, whether it’s with simple tools like Google Sheets or more advanced solutions. Expect a deep dive into key metrics like sales funnel conversion rates and customer retention, plus insights on how strong […]
#4 – The Right Data at the Right Time: Avoiding Information Overload
Explore the importance of using the right data at the right time to avoid information overload. Learn the dangers of tracking too much data, the significance of credibility in data reporting, and the need to focus on metrics that truly matter for business growth. Discover the concept of the ‘True North Customer’ and the risks […]
#3 – When to Trust Your Gut vs. When to Trust the Data (Part 2)
In this episode of The Dataliction Podcast, hosts John Staub and Travis discuss the balance between trusting your gut and relying on data in decision-making. They emphasize the importance of actionable insights derived from data analytics, share stories of successful and failed businesses, and explore the consequences of ignoring data. The conversation also highlights the […]