Custom Software Built Around Your Business
Straight Talk on Leadership, Faith, Data, and What It Takes to Scale
Every episode of the Dataliction podcast is a conversation with founders, operators, and leaders who are using data and technology to build better businesses. Listen on Spotify and Apple Podcasts, or watch the full episode on YouTube.
Latest Episodes
Practical insights on leadership, data, custom software, and the infrastructure decisions that define how growth-stage companies scale.
#14 – A Framework for Smarter Decisions
Prioritize what matters with a smarter decision-making framework. In this episode, John and Travis break down the ICE framework—Impact, Confidence, and Ease—as a tool for cutting through the noise and choosing the right initiatives. Learn how to quantify decisions, align your team, and track outcomes that lead to real business results. Whether you’re leading strategy […]
#13 – Forecast Accuracy and Board Metrics
Build trust, raise smarter, and forecast with confidence. This episode unpacks the metrics and mindsets that matter most for startup success—especially when navigating board relationships and reporting. John and Travis explore forecast accuracy, the Rule of 40, CAC, sales cycle insights, and why trust is just as critical as growth. If you’re scaling and need […]
#12 – Stage 5 — Part 1 ($10M–$20M) – Market Leadership: Expanding Brand, Products, and Influence
Harness user conferences to fuel your next stage of growth. In this episode, we explore the strategies that help businesses scale from $10M to $20M in revenue—highlighting how events like user conferences can strengthen customer relationships, drive adoption, and boost employee morale. You’ll learn how to align events with your broader growth goals, track the […]
#11 – Growth Stage 4 ($5M–$10M) – The Growth Engine: Building Teams and Systems for Scale
Scale smarter by investing in people, systems, and leadership. In this episode, we explore the unique challenges of growing from $5M to $10M in revenue—where success depends not just on data, but on the team behind it. Learn how to hire key leadership, build accountability, balance relational dynamics with hard metrics, and lead through both […]
#10 – Growth Stage 3 ($2M–$5M) – Scaling What Works: Expanding Product-Market Fit
Unlock data-driven strategies for scaling beyond the founder stage. This episode dives into the transition from founder-led sales to a structured team, the role of customer retention in sustainable growth, and the key metrics every scaling company should track. Learn how to optimize onboarding, expand product offerings, and build strong customer relationships that drive long-term […]
#9 – Growth Stage 2 ($1M–$2M) – Proving Traction: Turning Early Wins into Repeatable Growth
Master the journey from early traction to the million-dollar milestone. In this episode, we unpack the critical metrics that matter most: MRR, ARR, customer acquisition costs, sales cycle lengths, and more. Understand how to navigate product market fit, measure sustainable growth, and invest in smarter data tracking. With actionable insights for founders and entrepreneurs, this […]