Custom Software Built Around Your Business
Straight Talk on Leadership, Faith, Data, and What It Takes to Scale
Every episode of the Dataliction podcast is a conversation with founders, operators, and leaders who are using data and technology to build better businesses. Listen on Spotify and Apple Podcasts, or watch the full episode on YouTube.
Latest Episodes
Practical insights on leadership, data, custom software, and the infrastructure decisions that define how growth-stage companies scale.
#20 – Building Marketing Campaigns That Actually Work: Ads, Attribution & Always Adding Value
Simplify your marketing. Amplify your results. In this episode, John explores the power of data-driven marketing—covering everything from artificial advancement and pricing transparency to multi-touch attribution and value-first campaigns. He breaks down what makes marketing actually work, how to track what matters, and why simplicity is often the most overlooked strategy for customer engagement and […]
#19 – The 15-Minute Email That Changes Everything: Team Updates, Board Reports, and Better Meetings
Presence, planning, and communication—three keys to team momentum. In this episode, John and Travis unpack how being present in conversations, sending weekly email updates, and celebrating wins can transform team culture. He explores how reflection boosts productivity, how to tackle roadblocks head-on, and how AI tools can streamline internal updates. Whether you lead a growing […]
#18 – From Test to Invest: How to Use Data Spikes Without Losing Momentum
From racetracks to revenue—what the Indy 500 teaches us about testing and growth. In this episode, John and Travis connect the high-stakes world of racing to the high-reward world of business testing. They unpack how A/B testing, experimentation, and a willingness to fail are essential ingredients for sustainable growth. With real stories and a clear […]
#17 – Sales Process Fundamentals
Sales growth isn’t luck—it’s process, story, and strategy. In this episode, John and Travis break down how a structured sales process can drive predictable growth. They explore the role of storytelling, relationship-building, and data-driven decision-making throughout the sales journey. With real examples and practical steps, this conversation is a roadmap for aligning your team, improving […]
#16 – How to Increase Annual Contract Value (ACV)
Going up market isn’t just a sales strategy—it’s a shift in how you execute. In this episode, John and Travis explore what it really takes to pursue larger deals, from refining your value proposition to navigating the emotional dynamics of enterprise sales. They dive into the power of upselling, how travel and community shape business […]
#15 – Deepening Customer Value Through Online Academies and Ongoing Training
Turn education into engagement with online academies. In this episode, John and Travis dive into how training programs and certification tools can boost customer loyalty, improve user experience, and drive smarter sales. From gathering feedback to measuring engagement, they walk through the key steps for building an effective academy. If you’re looking to scale customer […]