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#20 – Building Marketing Campaigns That Actually Work: Ads, Attribution & Always Adding Value

#20 – Building Marketing Campaigns That Actually Work: Ads, Attribution & Always Adding Value

by ECC Admin | Aug 13, 2026 | Episode

Simplify your marketing. Amplify your results. In this episode, John explores the power of data-driven marketing—covering everything from artificial advancement and pricing transparency to multi-touch attribution and value-first campaigns. He breaks down what makes...
#20 – Building Marketing Campaigns That Actually Work: Ads, Attribution & Always Adding Value

#21 – Leading Through Growth: How to Adapt Your Style for Different Personality Types

by ECC Admin | Aug 13, 2026 | Episode

Great leadership starts with knowing who you’re leading. In this episode, John and Travis explore how tools like the DISC profile and Enneagram can help leaders understand their team members more deeply. Through personal stories and practical frameworks, they...
#20 – Building Marketing Campaigns That Actually Work: Ads, Attribution & Always Adding Value

#23 – Leading from the Front: How Owning Mistakes Builds Trust and Buy-In

by ECC Admin | Aug 13, 2026 | Episode

Real leadership shows up when things go wrong. In this episode, John and Travis explore the power of owning mistakes and how accountability builds trust, strengthens teams, and deepens customer relationships. Through real stories and practical frameworks, they show...
#20 – Building Marketing Campaigns That Actually Work: Ads, Attribution & Always Adding Value

#24 – From Moments to Momentum: Using Events to Drive Marketing, Loyalty, and Long-Term Growth

by ECC Admin | Aug 13, 2026 | Episode

The ROI of in-person events goes far beyond the room. In this episode, John shares why user events are one of the most powerful tools for growth—boosting customer retention, energizing teams, and creating lasting connections. From overcoming fear to crafting proposals...
#20 – Building Marketing Campaigns That Actually Work: Ads, Attribution & Always Adding Value

#22 – Reviewing Zapier’s AI Tactics Guide: What Works, What Doesn’t, and What You Should Actually Do

by ECC Admin | Aug 13, 2026 | Episode

AI can accelerate your business—but only if you know where it actually works. In this episode, John and Travis take a grounded look at Zapier’s AI and automation tactics, unpacking the real opportunities and real risks of applying AI in business. They explore...
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