#15 – Deepening Customer Value Through Online Academies and Ongoing Training

#16 – How to Increase Annual Contract Value (ACV)

Going up market isn’t just a sales strategy—it’s a shift in how you execute. In this episode, John and Travis explore what it really takes to pursue larger deals, from refining your value proposition to navigating the emotional dynamics of enterprise...
#15 – Deepening Customer Value Through Online Academies and Ongoing Training

#17 – Sales Process Fundamentals

Sales growth isn’t luck—it’s process, story, and strategy. In this episode, John and Travis break down how a structured sales process can drive predictable growth. They explore the role of storytelling, relationship-building, and data-driven...